Finding a space that balances relaxation, connection, and engagement can be a challenge. Traditional cafés and taprooms often force customers to compromise—whether it’s parents struggling to entertain their children, remote workers seeking a comfortable yet social atmosphere, or friends looking for a lively space that isn’t overwhelming.
The Lincoln Lounge fills a critical gap in the market by blending the best elements of a taproom, café, and community hub into a single, thoughtfully designed space. Traditional social venues often cater to a singular audience—either offering an adult-centric experience or a family-friendly setting that lacks sophistication and comfort. The Lincoln Lounge disrupts this model by creating a space where multiple customer types can coexist and engage without compromise.
From a revenue perspective, this means tapping into an underserved yet highly lucrative market. The Lincoln Lounge isn’t just another café or taproom—it’s a scalable concept that redefines social gathering spaces. By integrating high-end branding, premium hospitality, and an adaptable design, we create an experience that attracts diverse demographics, from professionals working remotely to friends meeting for drinks, and yes, even families looking for a place to connect without the usual trade-offs.
The Lincoln Lounge serves a curated menu of high-quality coffee beverages, from expertly crafted lattes to smooth flat whites. Partnering with local bakeries, we offer a daily selection of fresh pastries, ensuring a simple yet elevated café experience. A streamlined, counter-service food menu enhances morning revenue potential while maintaining efficiency. Open early with free WiFi, The Lincoln Lounge is the perfect spot to start the day—whether for a quick caffeine fix or a productive work session.
Our taproom features a rotating selection of locally sourced craft beers, crisp seltzers, and refreshing ciders, complemented by a robust lineup of non-alcoholic options. A simple yet satisfying food menu—burgers, tots, and salads—enhances guest experience while increasing dwell time and per-visit spend. Thoughtfully designed for comfort and community, our taproom invites guests to settle in, socialize, and enjoy.
Beyond great drinks and food, The Lincoln Lounge thrives as a community gathering space. Weekly events—ranging from professional meetups and latte art classes to family-friendly craft sessions—keep guests engaged and returning. Private group reservations and structured programming ensure a steady stream of visitors while reinforcing our role as a neighborhood staple.
The Lincoln Lounge isn’t just a taproom or café—it’s a vibrant gathering place where experiences happen. Our dynamic event programming ensures there’s always something new to discover, creating a space where guests return again and again to connect, learn, and celebrate.
We strike the perfect balance between consistency and novelty. Regularly scheduled events establish familiarity and routine, while one-time experiences keep things fresh and exciting. Guests know they can always count on something happening at The Lincoln Lounge—whether it’s a weekly meetup or an exclusive pop-up.
The Lincoln Lounge is built for connection, making it the perfect venue for private events and public meetups. Groups can book our space for celebrations, networking events, or creative workshops, reinforcing our role as a true community hub while expanding our customer base through hosted experiences.
Our most loyal guests get priority access to special gatherings, tastings, and curated experiences. By offering early registration and VIP-only events, we create additional value for our members, strengthening retention while ensuring they always have first pick of the experiences most relevant to them.
A streamlined menu ensures guests get high-quality food and drinks with minimal decision fatigue. By prioritizing shared ingredients, efficient prep times, and a lean kitchen infrastructure, we keep costs low while maximizing space and operational flow. This approach not only reduces overhead but also enhances the guest experience by minimizing wait times between ordering and enjoying.
Our menu is designed to balance affordability and profitability. By keeping food costs low while offering a compelling variety, we maximize ticket size and dwell time. Technology-driven ordering—via mobile app or self-serve kiosks—enhances efficiency while providing valuable customer insights, allowing us to tailor offerings based on purchasing trends. Additionally, by tapping into high-growth categories like zero-proof beverages, we expand our appeal and capture additional revenue streams.
Efficiency doesn’t mean compromise. Every item on our menu is crafted with high-quality ingredients, ensuring a premium experience at an accessible price point. A rotating selection of limited-time offerings keeps the menu fresh and engaging, fostering repeat visits and solidifying The Lincoln Lounge’s reputation as a go-to destination for exceptional coffee, craft beer, and food.
By blending functionality, warmth, and adaptability, The Lincoln Lounge is more than a beautifully designed space—it’s a place where people want to linger, connect, and return to time and time again.
Expanding on the “third space” concept, The Lincoln Lounge is more than just a place to grab a drink—it’s a true extension of home. With the high cost of living in Southern California limiting private entertaining space, we offer a welcoming, shared environment where guests can comfortably meet friends, work remotely, or unwind. Whether you’re grabbing a morning coffee, settling in for an afternoon work session, or sharing drinks with friends, The Lincoln Lounge feels like a natural gathering place.
Inspired by Nordic design principles, the space blends soft woods, sweeping edges, and minimalist aesthetics. Think an IKEA showroom meets an industrial brewery—functional yet inviting. Greenery and natural light infuse warmth, creating a space that doesn’t demand attention but naturally fosters relaxation and ease. Every design element is intentional, working together to cultivate an atmosphere where guests feel at home.
Versatile seating arrangements ensure every guest finds their perfect spot. Low, cushioned seating for families, large communal high-tops for remote workers, and flexible, moveable chairs for social gatherings create an adaptable environment that evolves with the needs of the moment. Permanent bench seating guarantees there’s always a place to sit, while thoughtful spacing maintains a balance between community and privacy.
The Lincoln Lounge attracts a diverse customer base seeking high-quality experiences in a comfortable, social setting. While young families remain an important audience, our space is equally appealing to professionals, remote workers, social groups, and craft beverage enthusiasts looking for a well-designed, welcoming venue that adapts to their needs.
Southern California is home to a diverse and growing population, many with a high median discretionary income, making it an ideal location for a social gathering space that blends hospitality, craft beverages, and community engagement. With an increasing number of professionals working remotely, young adults seeking social yet relaxed environments, and families looking for spaces that accommodate multiple needs, The Lincoln Lounge is designed to serve a wide and dynamic audience.
The demand for high-quality, craft beverages continues to grow, spanning premium coffee, locally brewed beer, and the expanding market of zero-proof drinks. Consumers, particularly Millennials and Gen Z, are shifting toward curated, experience-driven food and drink options that prioritize quality, efficiency, and authenticity. The Lincoln Lounge meets these needs by offering a streamlined yet diverse menu that appeals to both the weekday professional grabbing a coffee and the weekend social group enjoying a laid-back taproom experience.
Many existing hospitality spaces force customers into an all-or-nothing choice: sterile coffee shops with limited seating and atmosphere, overly formal restaurants, or loud, chaotic taprooms. The Lincoln Lounge offers a middle ground—an elevated yet approachable space that welcomes solo professionals, social groups, and families alike. With a focus on comfortable design, premium hospitality, and a balanced mix of social engagement and personal space, The Lincoln Lounge is positioned to be the go-to destination for those seeking a high-quality yet flexible gathering place—day or night, rain or shine.
With consistent mindfulness to what makes life easier, The Lincoln Lounge is full of subtle support for families without feeling kid-focused.
A sophisticated experience, The Lincoln Lounge offers a relaxed atmosphere for casual meet-ups, date nights, and professional gatherings.
Our space is designed to host social gatherings, clubs, and local events, turning us into a local destination beyond just a food-and-beverage stop.
With consistent mindfulness to what makes life easier, The Lincoln Lounge is full of subtle support for families without feeling kid-focused.
A sophisticated experience, The Lincoln Lounge offers a relaxed atmosphere for casual meet-ups, date nights, and professional gatherings.
Our space is designed to host social gatherings, clubs, and local events, turning us into a local destination beyond just a food-and-beverage stop.
By catering to this broad yet cohesive audience, The Lincoln Lounge creates an inclusive, dynamic space that naturally fosters repeat visits and long-term loyalty. Whether it’s a morning coffee stop, a casual business meeting, or an evening out with friends, we provide a setting that adapts to the moment—without forcing guests to compromise on comfort, quality, or experience.
The Lincoln Lounge serves a broad audience beyond just families, including professionals, social groups, remote workers, and craft beverage enthusiasts. By expanding beyond strictly “family-friendly” venues, we capture a wider segment of the Southern California hospitality market—one driven by high discretionary spending, premium experiences, and community-oriented spaces.
The Lincoln Lounge isn’t just competing with traditional coffee shops or breweries—it’s filling a high-value gap in the market by blending premium hospitality, flexible social spaces, and an experience-driven model. By capturing demand from multiple consumer groups, we create a business model that is adaptable, scalable, and positioned for long-term success in the evolving hospitality industry.
A more detailed breakdown can be found in the appendix.
Generating first-time visitors through social media and digital marketing will be critical to early exposure. From that point on, events programming, community building, and elevated experiences will keep visitors coming back time and time again.
First Timers: We expect roughly 65% of visitors to visit once or twice per year, spending $22 on average.
Regulars: We expect roughly 25% of visitors to visit 12 times per year, spending $25 on average per visit.
Members: We expect roughly 10% of visitors to visit 24 times per year, spending $25 on average per visit.
Conversion: Robust programming offering coupled with superior visitor experience will help convert first timers into regulars. Attractive membership perks and community bonding will covert regulars into members. Many of these expected averages are just slightly above industry norms.
Projected revenue based upon aggressive costs structures & conservative revenue generation.
$3.5 million annually or $293,000 per month.
Revenue of $835 per square foot.
Annual COGS projected at 35% of revenue.
Annual Labor costs projected at 30% of revenue.
Annual Ops costs projected at 22% of revenue.
Generates monthly profitability of $45,000 or $540,000 annually.
A more detailed breakdown can be found in the appendix.
The most widely available comparison metric to similar locations is through annual revenue. We feel the below comparisons represent a fair cross section of market trends.
Little to no public data exists on spend per visitor or visitor per day metrics. However, in anecdotal research, we feel confident in the visitor count and average spend numbers across our revenue model.
Coffee Shops
Starbucks – $1.8m avg anl rev
Dunkin – $930k avg anl rev
Fast Casual Restaurants
Raisin Canes – $4.9m avg anl rev
Shake Shack – $3.7m avg anl rev
Brewery Taprooms
YardHouse – $8.3m avg anl rev
Brewdog – $3.1m avg anl rev
The Lincoln Lounge has no direct comparison, as it sits at the intersection of fast casual service, café culture, and brewery environment. We expect to see higher spend per visitor than a traditional coffee shop due to our expanded menu offering for lunch and dinner hours. We expected fewer visitors than a fast casual restaurant due to our focused environment for extended visits. We expect to see more visitors but lower spend than a traditional brewery taproom due to our expanded community offerings but limited food menu.
We’re not just another bar or coffee shop—we’re a flexible, hybrid space designed to maximize usage throughout the day. From morning coffee to evening pours, every hour is optimized to reduce downtime, increase revenue reliability, and deliver consistent value to our guests.
Our model is built for long-term resilience. By offering high perceived value at a relatively low cost per visit, we create an experience that remains attractive and accessible—even during economic downturns.
Design is central to the guest experience. Our space is intentionally curated to feel like a second home: warm, polished, and effortlessly comfortable for friends, professionals, and families alike.
We’re powered by technology. From mobile ordering and seamless check-ins to dynamic event scheduling and AI tools for customized visitor touches, our tech-first approach drives operational efficiency and makes every guest interaction smoother and smarter.
Community is at our heart. With weekly family programming, seasonal events, and intentional partnerships with local organizations, we foster connection and make our space a trusted hub for neighbors to gather and grow together.
Our membership model deepens engagement. Members enjoy early access to events, preferred seating, and exclusive perks that reward loyalty and build a strong sense of belonging—transforming occasional guests into invested regulars.
We’re entering an exciting new chapter as we prepare to bring The Lincoln Lounge to life.
We’re currently in negotiations for our future home at The Row at Redhill—a dynamic, mixed-use destination that aligns perfectly with our vision for a modern, family-friendly taproom and café. This space offers the flexibility, visibility, and character we need to create something truly special for the community. It’s a massive mixed use community with a strong retail presence beginning. More demographic details will be shared about the space in the future.
To set the foundation for a smooth and intentional build-out, we’ve engaged experienced legal and architectural partners who are guiding us through the permitting and planning process. Every decision—from zoning and compliance to layout and design—is being approached with care, creativity, and long-term vision.
As we move closer to opening our doors, we’ll be sharing behind-the-scenes updates, design sneak peeks, and community milestones. We can’t wait to welcome you into our space—and into the story we’re building.
We believe The Lincoln Lounge represents a rare opportunity to be part of building something both meaningful and financially sound—an experience-driven, community-focused gathering space designed to serve our community for years to come.
As we take these next steps, we’re opening the door to a small group of aligned partners—those who share our vision and want to help bring it to life.
The total startup capital required to open The Lincoln Lounge falls between $1.5M and $2.0M, depending on final design and equipment decisions. These costs are divided into two primary categories:
• CAPEX (Build-Out, Equipment, Fixtures): The majority of our budget is allocated here, with a projected build-out cost that remains highly competitive on a per-square-foot basis. Our 4,222 sq. ft. space (plus rent-free patio area) will feature a minimalist, industrial design that’s intentionally flexible and cost-efficient.
• OPEX (Startup Operations, Staffing, Marketing, Inventory): We’ve budgeted conservatively for ramp-up costs, giving us room to build the right team, establish community momentum, and deliver consistently from day one.
We’re approaching each investment decision with discipline—maximizing every dollar while keeping long-term growth and sustainability in mind.
We’re currently raising funds through a friends & family equity round, offering the opportunity to invest starting at $50,000 for 2.5% equity. Investors in this round will receive annual profit sharing alongside equity ownership.
The founders will maintain majority control through their personal investment and preferred shares, ensuring focused leadership and long-term vision. But we believe deeply in the value of shared ownership—we’re looking to build a small, committed group of investors who believe in what we’re doing and want to be part of something lasting.
If you’re passionate about hospitality, community, or simply love the idea of creating a new kind of third space, this is your chance to get in early.
In addition to equity, we’re seeking to raise up to $1 million in private credit, and are currently in conversations to structure flexible lending agreements with a small group of private lenders.
We’re not looking to traditional banks. This is an intentional decision. We’d rather see interest payments flow back to families and individuals who believe in our mission, not large institutions. Our financial model is built to comfortably support this debt without impacting profitability, and we’re open to shaping the structure (terms, rates, collateral) in collaboration with the right partners.
If you or someone in your network is interested in being part of the story through a secured or revenue-based loan, we’d love to talk.
This isn’t just an investment in a business—it’s a chance to help shape a new kind of gathering space, built for modern families, rooted in community, and designed for lasting impact.
We’re open, optimistic, and eager to connect with the right people as we build something we believe in.
More detailed information can be found in the appendix.
